Designing thoughtful products and experiences.

Project overview

Working under NDA for a confidential client in the consumer technology space, I joined a small cross-functional team to reimagine a not-yet- released iOS app. My focus was on clarifying the core value proposition, simplifying critical user journeys, and ensuring the experience felt distinctly native to iOS.

Problem

Early concepts of the app tried to do too many things at once, resulting in unclear navigation and fragmented flows. New users struggled to understand what the product was for and how to complete key tasks without guidance.

Approach

• Mapped existing user journeys and identified friction points in core flows.
• Aligned on a focused set of primary use cases with product and engineering.
• Explored navigation patterns and interaction models that felt native to iOS.
• Used prototypes to test flows and refine micro-interactions.

Outcome

The work clarified fundamental navigation patterns, aligned the experience with evolving platform guidelines, and helped stakeholders converge on a cohesive direction for launch. Details of the product and results are intentionally abstracted here to respect confidentiality.

Project overview

The platform served business users who needed to answer everyday questions with data but weren’t experts in analytics tools. I led the design of dashboards, exploration workflows, and a design system that could scale across multiple product surfaces.

Problem

Existing tools were powerful but intimidating. Many users depended on analysts or data teams to build reports, slowing down decision-making and limiting who could effectively use data.

Approach

• Established best practices to bring consistency across design deliverables.
• Defined core jobs-to-be-done for business users with PMs and stakeholders.
• Designed opinionated starting points (pre-built dashboards) instead of blank canvases.
• Built a component-based design system in Figma to keep the product cohesive.

Outcome

We developed a robust cloud analytics experience that enabled users to work with millions of concurrent records while improving performance and usability. A shared design system aligned cross-functional expectations and reduced bottlenecks in day-to-day workflows.

Project overview

Many people feel overwhelmed when choosing healthcare options, especially seniors and small business owners without dedicated HR support. I worked on simplifying how options were presented and how people were guided through key decisions across web and mobile.

Problem

Users struggled to compare plans, understand trade-offs, and know which choices were right for their situation. The language was dense, and the interfaces assumed too much knowledge of the U.S. health insurance system.

Approach

• Design lead for Medicare and Small Business product lines.
• Collaborated with an international development team unfamiliar with the U.S. system.
• Redesigned flows and content to use simpler, more inclusive language.
• Introduced guided flows that broke decisions into smaller, approachable steps.

Outcome

The improved experiences made it easier for users to find affordable plans and understand their options, contributing to significant growth in the Medicare business and reducing cognitive load for seniors and small business owners.